The internet has taken the world by storm, and by storm, I mean a typhoon big enough to change the balance of this world. It has enabled businesses to reach clients from far away places and send products or services their way. For instance, a customer is located in China but wants to buy a Mexican sombrero from Mexico; the customer just needs to visit the business’ website online and make an order there, then once the appropriate payment amount has been fulfilled, the business ships their sombrero to the customer’s location. Isn’t that mind-blowing?
What we should highlight is how the customer from China knows about the business located in Mexico? It’s all possible because the seller used SEO MEXICO. Search engine optimization can help promote your website on Google, making it visible to customers from all over the world, just like China. However, sadly not all businesses have the courage to switch online. Traditional businesses chose to remain offline, shut themselves, stick up to their old ways, and be the enemy of progress. Let’s check these top 3 reasons why traditional marketing is ineffective:
Expensive Marketing Cost
Advertisement doesn’t come cheap. To market something offline, will require you to spend a considerable amount of effort and resources. Radio campaign is expensive, television advertising is expensive, posters, billboards, flyers are all expensive. These methods of marketing are outdated and simply ineffective and will cost you lots of money. Email and digital marketing cost way less and are quicker to process with minimum effort but maximum effectiveness.
No Interaction with Consumers
Physical promotional items like posters and flyers don’t work out anymore because they can’t catch people’s attention or interest. However, that is not the case with digital marketing. Electronic advertisements can be interactive and are enjoyable. Using video advertisements and demos, businesses can maximize their consumer engagement and generate interest in your brand. Another downside to physical promotion is they will stay for a while, and it takes a lot of effort to take them down, but advertising on the internet can be edited and updated to fit your preferences.
It Can Be Specified
Offline marketing like billboards and posters cannot be set to target your intended audience, making it time-wasting for both you and the audience. But SEO can utilize social media platforms and e-commerce to your advantage. We can target a specific audience by checking their search history, used keywords, and interest to give an optimized way of marketing. Focus on the people interested in your product and service rather than spending time trying to sell to the people who are not interested.
The Bottom Line
By using SEO and going online, businesses can be more effective and efficient in marketing their services. Online advertisement gave you the chance to be more creative and interactive with your promotions. Rather than using boring taglines like “Are you looking for spark plugs?” we can create a video advertisement through Facebook or Linkedin that shows the benefits and importance of spark plugs that can amass traffic to your website. The key is to work smarter, not harder.