Marketers who are still using the same SEO tactics and strategies as they did in previously few years need to re-evaluate them.
SEO ranking factors and marketing have changed significantly in a way that makes the two more closely interlinked.
As a result, there is a need to adapt quickly to these shifts on how SEO works in order to be successful with SEO.
This article guides marketers on how the industry is currently working for them to make a success out of it for their marketing goals.
Here is how the SEO is using the following fundamentals:
Despite the many changes in SEO, keywords relatively retain their importance even today.
However, Google advancements make not only rely on keywords to analyze search queries but also regarding user intent. This means that marketers should no longer spam them but focus getting relevant themes and topics to structure their content around.
• Mobile SEO
The increasing number of searches on mobile devices compared to those on desktops has really affected how SEO works.
Google is favoring certain websites that have some important factors necessary for ranking in mobile search.
It has launched a mobile-friendly update to encourage marketers to use the mobile-friendly site, and it now considering it a significant raking factor.
It requires a website to maintain smaller size file that loads quicker for mobile users.
The format and structure of the mobile pages should also be easily accessible by mobile users.
• On-page SEO
After some times, people have noted the tendency of Google to give preference to more comprehensive and longer contents.
Google believe that a longer content gives a comprehensive coverage on a topic whereas a shorter one only brushes the surface of the subject.
It also favors the use of keywords within the content especially in the introduction, title, conclusion, header and sub headers.
• Site-wide SEO
Google definitely prefer websites that have placed proper site-wide elements.
This includes websites that have structured their content in a logical way by using various methods such as interactive elements, unordered lists and internal links.
It also gives preference to a site that has quick loading times in all devices, especially on mobile devices.
• Content Marketing
Content marketing is at the very heart of principle that helps SEO to do it work properly.
Google has managed to get rid of almost all illegal tactics that marketers use to achieve high ranking such as bad contents with very high keyword density.
Google has changed how SEO works to favor high-quality content that attracts links and shares.