Whether you are a blogger, marketer, entrepreneur, or small business owner, you understand the absolute value of not only creating quality content but also finding ways to make sure it reaches the intended audience. There is great competition in the world of Internet marketing, with new analyses and solutions coming out now and then for maximizing your digital presence – so what are some of the methods your business has implemented to stay ahead of the curve? Here are some of the most modern ways of boosting your traffic online.
Online Marketing Tips
Submit content everywhere
Good content has to be shared on many platforms to reach a wider audience. Posting on social media is only skimming the surface: you may need to submit to websites such as Reddit, StumbleUpon, Newsvine, and Chime.in. The purpose of this is to target the everyday person who visits these websites on a daily to look for good content to share.
Join a super-niche community
This is not a new to most online marketers – for years people have been joining forums, message boards, and blogs to interact with like-minded people (remember how Facebook started? It was a network for college students before a billion people decided to join).From experience, a niche community tends to be vibrant and dynamic than a random collection of friends across social networks; which is why it pays to engage with the right community.
Make use of influencer marketing
While this might be a relatively new concept in marketing, it makes perfect sense for small businesses trying to get their name out. Because social media levels out the playing field for everyone, you can choose to target specific figures (celebrities, avid bloggers, industry experts, etc.) to capitalize on the tendency of people to follow influencers.
How do you identify influencers? Influential people some combination of the following:
- Authority: think of it as a reputation for being an expert in a certain field
- Reach: a fairly large audience on their social channels
- Relevance: an audience more or less comprised of your target market
- Create previews across different channels
The goal here is to give people a taste of your content. You can start small: just a 6-second clip on Vine that features a link to your article or other valuable content; or, pin your post to an active Pinterest Group Board. And if that does not do the trick, you could always upload an image of your article to Instagram or make an overview on SlideShare.
There are countless ways of engaging your audiences online. You only need to pay more attention to the nature and habits of your target market, and employ some creativity on every marketing effort.