Performing SEO on your own can be a truly arduous task, one which can leave you with minimal time to focus on other aspects of your business.
However, due to the importance and popularity of SEO, there are scores of experts and those who claim they are experts out there. So, how should you go about making a distinction and choosing the right one for your website optimization? Let’s find out.
Reviews and testimonials
Start simple and check the impressions of other clients. If there are lots of other businesses and individuals who are satisfied with the services of a certain provider, you can be sure you will get the same results. However, this is just the starting point. To get a much clearer picture, you should look a bit deeper.
Look for proof
The proof of SEO results usually goes hand-in-hand with the testimonials. Every SEO expert should have some sort of evidence that they can rank their site pretty highly in the SERPs. If they cannot do that, how can you trust them they will rank your site highly in the results. To be sure, don’t forget to ask for case studies and testimonials.
This is one of the most effective ways of making a distinction between experts and “experts.” Building backlinks are just fine. However, the links must be indexed. Keep in mind that every reputable SEO expert has their indexing process that comes with the services. If you come across a service that doesn’t include or mention backlink indexing, keep on searching. When it comes to SEO outsourcing, services that have integrated indexing processes are a must, and that is something every respectable SEO expert knows.
Stay away from Profile link services
Even though profile links and backlinks can be pretty useful, you should stay away from shady, low-quality backlinking services. Just keep in mind that it takes very little knowledge and just the basic tools to perform these services. Therefore, if you come across a provider that provides profile backlinks and nothing else, it is usually a sign that you are dealing with a rather incompetent provider.
When it comes to addressing no-follow links, not every service provider will do this. However, the majority of reputable and successful providers will handle no-follow links and their admission or presence in the services they offer. This is yet another factor that makes a distinction between high-quality service providers and those that offer subpar services, so keep it on your checklist.
Page Rank confusion
This is something that commonly happens with providers that sell profile link services and link packets. More often than not, they will confuse the Page Rank issue and how it works. For example, they will tell you that you will get high Page Rank backlinks, as a result of high PR forums’ profile links. In most cases, this is not true, and your link will hardly get anything from the homepage PR. To avoid getting poor services, make sure to avoid all those who confuse these concepts or those who might use them to deceive you to make a sale.